Boost Your Conversions

The simple answer is No... But the actual answer is that not every business is a good fit for me and my services. While CRO is useful to all online businesses, I want to work with businesses I can be confident in providing a good ROI to.

The two key questions for knowing if you are a a good fit are "Do you have the correct mindset to adopt rapid data-backed testing to see improvements?" and "Do you have a good product offering?" You may be unsure of either, and thats okay! But if you are a definite "No" to either question, I may not be a good fit for your business.

My CRO process stands out because I incorporate a blend of qualitative and quantitative data analysis. This means not only do I look at the numbers, but we also strive to understand the 'why' behind user behaviours, ensuring a more holistic strategy from the initial ad/listing all the way down to the sales calls.

I ensure that our focus is on getting more conversions that also of a higher quality. This means focusing on the right audience and correctly disqualifying any users who would not be a good fit.

Once the agreement is in place, I initiate the preliminary audit within 24 hours. My aim is always to get tests running as quickly as possible while ensuring data accuracy and relevance. Once we know the data is truely reflecting your customers actions, we can then implement steps to minimise buying risk and improve conversion rates.

CRO optimisations start showing right away if you are getting high traffic through to your site daily. Lower traffic sites may require a few days to gather enough data to measure improvements.

CRO works for most businesses who are trying to sell or gain leads online. However, in order to be effective, the decision makers in the business need to adopt the changes whole heartedly. Actioning out only some of the improvements will still provide a benefit but would not achieve the desired outcome as a whole.

A key example is a online store I worked with. I increased their CRO significantly through easier checkout & searching functionality however many customers were dropping at the product page. The key issue identified was the product titles and descriptions as they were not descriptive of the product being sold.

The store owner wanted to imply a sense of class and elegance within the product by using fancy and abstract terms, often in Latin. The issue I found is that users saw a greater buying risk as they didn't fully understand what the product offered. While the rest of the optimisations were doing great, this hurdle stopped most customers from leading down the funnel and turning into a conversion.

Simply put; CRO is a holistic approach throughout the entire sales funnel, not just one step.

The split test reports provide not just the results, but also insights. I break down user behaviour, statistical significance, and potential business implications, ensuring that we can make informed decisions based on the data.

It is worth noting that A/B testing is usually done on higher traffic sites to prevent outliers skewing the results. For lower traffic sites, A/B testing at an advertisement level with different landing pages is a better approach.

Absolutely! While macro conversions like sales are crucial, I also value the journey through micro conversions such as newsletter sign-ups, PDF downloads, or video views. Understanding these paths can unlock additional optimisation opportunities through remarketing and lead nurturing.

My post-test analysis includes a detailed breakdown of the results, key takeaways, recommendations for implementation, and potential strategies for future tests. I am committed to ensuring you not only see the numbers but also grasp their implications and the potential upsides for improvement.

Certainly! I believe in seamless collaboration to get the most out of your current team. I can work hand-in-hand with your in-house experts, ensuring that the strategies are implemented effectively and in alignment with your brand's standards. My aim is to work with your marketing and development teams, not replace them.

Yes, as part of the service, I offer tailored training sessions and materials. My goal is to empower your team with CRO knowledge, ensuring that the optimisation mindset becomes a core part of your business rather than an after thought.

While I provide recommendations based on my initial audit, I highly value your input. If you have specific pages or funnels in mind, I would be more than happy to start there and align my strategies with your priorities.

After working with many agencies, I am proficient in a wide range of analytics tools used by NZ businesses. I'll ensure a smooth integration with your existing platforms, and if needed, recommend additional tools that can provide deeper insights.

While not all tools are suited for the job, my main goal here is to improve your CRO without adding additional overhead to you and your teams.

I believe in regular communication and rapid iterations. While I provide weekly updates, I also schedule bi-weekly review meetings to discuss progress, insights, and next steps, ensuring you're always in the loop.

Communication works most effectively with one main point of contact for the business and secondary contacts for specific teams if needed. The main contact provides approval on behalf of the business and the secondary teams, if any, provide access/assistance in actioning those changes.

Of course! New launches often have unique dynamics. I can set up dedicated tests for these, ensuring you get insights that can guide your launch strategy effectively.